Participants in traditional curriculum-based training forget more than 80 percent of the information taught within 90 days (2017 Harvard Business Review article).
The percentage of sales reps attaining full quota has steadily dropped from 63% in 2012 to 42% in 2018 (CSO Insights and Salesforce State of Sales).
Seventy percent of inside sales reps reported their sales cycle was 60 days or less and 54% outside sales reps reported a sales cycle of between 61-90 days.
What does all this mean? Your sales training spend has a negative 80% rate of return (that’s an average loss of $2,250 per year, per employee) and will not last through one sales cycle.
In 1885 Dr. Hermann Ebbinghaus Codified The Forgetting Curve which describes the exponential decrease in ability of the brain to retain memory over time to approximately 60% in the first few days and then continues to drop at a slower rate over time.
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In the mid-1960s the “cognitive revolution” resulted in the scientific study of the mind and mental activity including how information is acquired, stored, and successfully retrieved.
The outcome of this collective research was set of learning approaches (let’s call them cognitive exercises) that optimize the ability to acquire, store, and retrieve information. Some of the most promising learning exercises include:
Even though cognitive psychologists have known about the benefit of these learning exercises, the time and effort to implement just one of them, let alone all of them, was challenging and often prohibitive.
Using the latest technology, Vital Core, Inc.™ has developed a multi-layer platform that automates and optimizes knowledge acquisition, retention and recall by blending cognitive exercises into a single cohesive learning regimen delivered to directly learners. You can think of it this way…. we create learning athletes.
Imagine a team of sales representatives who recall at-will the critical selling information that differentiates your product and/or service from your competitors. Think of the confidence you’ll have knowing your entire sales organization communicates the same branding, vision and value proposition consistently to customers.
We won’t work with just anyone! As a start-up, we recognize the need to be matched with clients who have the right mindset. A mindset that’s willing to engage new approaches to improving employee performance and therefore further enrich the lives of their employees. And thereby improving organizational outcomes. If that is a path that interests you, please fill out the form below and we’ll be in touch with you shortly.
Italian economist Vilfredo Pareto theorized that 80% of outcomes were the result of only 20% of the inputs (the vital few). The remaining 20% of outcomes are the result of the larger “core” group. Our vision is to invert Pareto’s principle in lives of organizations and people through cognitive neurologically optimized training sets to create a vital core.
The small segment of the inner circle represents Pareto’s mix of high outcome producers (the “vital few) while the large segment represents the low outcome producers (the “core” group).
The outer circle represents that transformation we seek to create by inverting the ratio of high outcome producers and low outcome producers.